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HRPDC to Launch HR Green Awareness Campaign in 2011

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(Hampton Roads, Va., March 7, 2011) — Hampton Roads residents will soon have a central resource for recycling tips, earth-friendly landscaping ideas, pointers for keeping local waterways debris free—as well as a wealth of simple ways to make Hampton Roads living easy on the environment.

This summer, the Hampton Roads Planning District Commission (HRPDC) will launch a groundbreaking public awareness campaign, HR Green, to encourage the use of environmental practices among residents in the 16 cities and counties it serves.

“The promotion of environmental stewardship among our region’s residents is a key charge of the HRPDC, and we are excited that our communities will soon have a go-to brand, HR Green, for gathering tips, suggestions and news about good environmental practices, while actively participating in the campaign,” said Julia B. Hillegass, public information and community affairs administrator for the HRPDC.

Plans for the HR Green campaign began last year when the HRPDC decided to consolidate its HR CLEAN, HR FOG, HR STORM and HR WET brands under one regional umbrella campaign called HR Green. In July, the Commission selected Cahoon & Cross Advertising, Marketing and Public Relations to work with its HR Green Executive Committee in creating and implementing a five-year, comprehensive marketing communications plan toward this effort. The campaign will revolve around a central, one-stop shop website, where residents may access information on everything from recycling and sustainable water use to storm water awareness and how to safely dispose of cooking oils.

Since then, the group has begun development of a marketing plan; conducted research to evaluate attitudes, opinions and behaviors regarding regional environmental practices; launched a blog,, for posting news and updates about the campaign; and entered into a partnership with Old Dominion University to incorporate HR Green as the focus of a student service learning project for the spring 2011 semester. A second phase of research, to test creative ideas, began this quarter, with the development of the website and other social media platforms to follow. The HRPDC plans to launch the HR Green awareness campaign in the summer 2011.

The HRPDC provides assistance on local and regional issues pertaining to economics, physical and environmental planning, emergency management and transportation. The Commission represents more than 1.6 million people who live in the cities of Chesapeake, Franklin, Hampton, Newport News, Norfolk, Poquoson, Portsmouth, Suffolk, Virginia Beach and Williamsburg, and the counties of Gloucester, Isle of Wight, James City, Southampton, Surry and York. For information and updates on the HR Green campaign, visit

Ready to make your Hampton Roads lifestyle a little easier on the environment? Check the new online journal,, a comprehensive site for news about all the terrific environment-friendly programs in Southeastern Virginia. Developed by the Hampton Roads Planning District Commission as an interim resource for its HR Green regional awareness campaign, the site features news and views written by a team of local experts who work in the region’s municipal utility and environmental divisions. Check in for info on everything from city/county recycling programs to simple green practices you can implement at home, work and play. You may also check for news and updates of the HR Green initiative, set to launch in the summer of 2011. Watch us grow at! Comments and suggestions for topics are welcome.








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