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askHRgreen.org Takes its Message to the Streets

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Keep it Green Amid all the Snow, with Winter Storm Prep Tips from askHRgreen.org

 

(Hampton Roads, Va., April 20, 2017) – April showers bring May flowers—and a sprinkling of magically appearing outdoor messages, thanks to the region-wide “Write as Rain” sidewalk campaign from askHRgreen.org.

Launched this week on sidewalks, streetscapes and thoroughfares throughout Hampton Roads, the motivational campaign will reveal a bevy of good-to-know “green” messages that become visible when wet.  

“We are taking our message to the streets. The actions each of us takes can have both good and bad implications on the environment,” said Katie Cullipher, askHRgreen.org team leader. “There are valid reasons why you should keep storm drains clear, keep wipes and other trash out of the toilet, choose tap over bottled water and keep litter off the streets. The goal of this campaign is to inspire people to think about our Hampton Roads environment in ways they haven’t before.”  

With the approval of local municipalities, askHRgreen.org committee members blanketed the region earlier this month, using custom-made stencils and an eco-friendly rain-resistant spray to adhere their missives to sidewalks in locations where residents gather. When it becomes wet, the surface around the messages darkens while the stenciled area stays dry and light.

The messages carry such sayings as: Only Rain Down the Storm Drain; No Wipes in Our Pipes; Your Morning Coffee Starts with Tap Water; and No Such Thing as a Little Litter.

Through askHRgreen.org, a region-wide public awareness and education campaign of the Hampton Roads Planning District Commission, Hampton Roads localities have organized to implement the “Write as Rain” promotion. A map of participating locations is available at www.askhrgreen.org/rainyday/. Check back often as new locations are added.

The messages should appear on any rainy day for at least two or three months, according to Cullipher. That’s plenty of time, she says, for people to get out and enjoy a shower or two. “Our team is really looking forward to a good downpour or two this spring, so that the artwork will shine.” 

For more information about all things green in Hampton Roads, just askHRgreen.org.

LOOKS LIKE FUN!