Research, Planning & Marketing
Before and since launching askHRgreen.org in early 2011, the Hampton Roads Planning District conducted two of three planned research surveys:
- To gauge the region’s environmental literacy, and to guide the direction of this region-wide environmental education and outreach campaign, an online benchmark survey was implemented in fall 2010.
- This was followed by a second online survey, conducted in fall 2012, and a third survey, conducted in spring 2015 to see how the campaign was performing. Participants of all studies were made up of residents of the region’s 17 cities and counties.
So how are we doing?
Overall, the surveys revealed that the askHRgreen.org campaign has proven effective in educating and modifying the behavior of its target audiences. In addition, those who are aware of askHRgreen.org are more likely to seek information, have more knowledge and report positive behaviors. However, the rate of change has slowed since the inception of the campaign.
In the meantime, askHRgreen.org team leaders are focusing on showing the connection between negative environmental behaviors and the resulting consequences, in addition to driving more people to the website.
The surveys have consistently revealed that the more people are aware of askHRgreen.org, the more likely they are to adopt positive behaviors. And that’s what this campaign is all about.